Full-Funnel Growth Acceleration for a B2B SaaS Brand

A mid-market enterprise software company had strong product-market fit but lacked a scalable marketing engine. Lead quality was inconsistent, revenue was overly dependent on sales outreach, and marketing-sourced pipeline contributed minimally to revenue goals. The company needed a unified growth strategy that could accelerate demand and convert it into revenue predictably.

I built and executed a full-funnel marketing program that connected brand awareness, demand creation, lead nurturing, and sales acceleration into a measurable growth system.

Core initiatives included:

ABM & Intent-Based Campaigns to prioritize high-value accounts

Paid Search + SEO to capture and convert active demand

Lifecycle Email Nurtures focused on buyer journey progression

Partner & Event Marketing to drive expansion across verticals

Closed-Loop Attribution aligning marketing and sales performance data

Tools leveraged: 6sense, Pardot, Google Ads, Integrate, SEMrush, Salesforce, Google Analytics

Rebuilt funnel architecture to support top-, mid-, and bottom-funnel motion

Rolled out persona-specific messaging across all channels

Implemented segmentation and lead scoring to increase sales efficiency

Established weekly performance reviews and continuous optimization cycles

Strengthened sales alignment for faster follow-up and better ICP targeting

This integrated growth engine delivered rapid revenue impact:

47% YoY organic traffic increase from improved visibility

Triple-digit marketing-sourced pipeline growth

Marketing established as a primary driver of business expansion

The organization shifted from fragmented tactics to a repeatable, data-driven revenue engine. With full-funnel alignment and performance rigor, marketing now directly influences revenue outcomes and provides predictable growth quarter after quarter.