𝐃𝐞𝐰 𝐋𝐢𝐥𝐲 | 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐒𝐭𝐨𝐫𝐞

𝐃𝐞𝐰 𝐋𝐢𝐥𝐲 | 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐒𝐭𝐨𝐫𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 & 𝐂𝐑𝐎

A better shopping experience starts with thoughtful design, intuitive navigation, and a seamless user journey.

For Dew Lily, I worked on refreshing the Shopify storefront with a focus on improving the overall user experience, visual appeal, and conversion potential.

𝐖𝐡𝐚𝐭 𝐈 𝐰𝐨𝐫𝐤𝐞𝐝 𝐨𝐧:

▸Audited the existing store to identify UX and CRO opportunities. ▸Designed a refreshed homepage in Figma and collaborated with the client on approval. ▸Developed the approved design on a duplicate Shopify theme. ▸Improved the website layout, visual hierarchy, and navigation. ▸Optimized the experience for desktop and mobile users. ▸Tested key user journeys and completed quality checks before launch.

𝐌𝐲 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡: Design first, develop carefully, and test thoroughly. Working on a duplicate theme allowed me to implement and review improvements without disrupting the existing live storefront.

𝐓𝐡𝐞 𝐠𝐨𝐚𝐥: Create a more polished, user-friendly Shopify experience that supports a smoother customer journey and gives the brand a stronger foundation for conversions.

#Shopify #ShopifyDevelopment #CRO #Ecommerce #UXDesign