Doggo is a mobile app designed to help dog owners find dog-friendly places nearby—whether that’s cafés, restaurants, parks, or shops. I was brought on board to craft a cohesive brand identity and design a clean, intuitive app experience tailored to dog lovers.

The visual identity for Doggo needed to be playful, friendly, and modern. The logo is a simple, elegant mark inspired by both a dog’s nose and a location pin—perfectly symbolizing the app’s purpose of sniffing out great places. I paired this with a vibrant purple color palette that conveys energy and warmth, along with approachable typography and soft graphic elements to reflect trust and friendliness.

The result is a friendly, polished product that feels both joyful and useful. Doggo now offers dog owners an easy way to explore the world with their pets, without second-guessing where they're welcome.