TC Creative - Brand Identity

My name is Chuong Dao, but you can call me TC. I graduated from the Art Institute of Washington-Dulles in 2016 and haven't updated my logo since then. After some time, I've decided it's finally time to not just refresh my logo, but also revamp my personal brand.

My old logo features two symbols: a pencil for Art, a light bulb for Creativity, all intertwined with my nickname, TC. While it served its purpose in landing my first Graphic Design job, over the years of growth and experience, it no longer accurately reflects the Designer I've become today.

I brainstormed numerous ideas incorporating various icons, text, and more. However, I encountered significant issues with clarity and legibility throughout the design process. After experimenting with various typefaces and colors, I settled on an adaptable wordmark that effectively communicates my identity and profession across both print and digital media. It also embodies my philosophy that "Design is problem solving," symbolized by a math equation in its simplified form