A friendly, approachable new brand vision for a serious service.

Cognito provide affordable online therapy sessions across Canada. In an increasingly saturated sector dominated with cliché stock photography, dark colours and heavy messaging, we pivoted the new brand towards something delightfully unexpected.

Cognito approached Brunch to review and help re-position their existing brand. After speaking to the team it became clear they required a more approachable brand to connect with their key audiences.

Alongside an updated brand we worked with an illustrator to create a bespoke illustration style and a library of materials.

Following a successful brand update we have partnered with the Cognito team across their entire brand design, from bespoke yet discrete packaging, to motion design, and ad campaigns.

Cognito requried a modern digital presence that stood out. We designed and built a bespoke site in Webflow, integrating marketing funnels, CMS and animation. The site has grown organically over the past few years with additional pages of content and refined marketing pages targeting key demographics.