Cognito
Peter Dyer
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Posted Jul 12, 2023
Rebranding a B2C med-tech company to reach a younger audience. We created branding, visual direction, tons of marketing material, packaging and a new website
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Cognito Health
Cognito
A friendly, approachable new brand vision for a serious service.
Bepsoke brand illustration to create an unique aesthetic
Cognito provide affordable online therapy sessions across Canada. In an increasingly saturated sector dominated with cliché stock photography, dark colours and heavy messaging, we pivoted the new brand towards something delightfully unexpected.
New logotype
Cognito approached Brunch to review and help re-position their existing brand. After speaking to the team it became clear they required a more approachable brand to connect with their key audiences.
Custom brand illustration
Alongside an updated brand we worked with an illustrator to create a bespoke illustration style and a library of materials.
Advertising campaigns
Following a successful brand update we have partnered with the Cognito team across their entire brand design, from bespoke yet discrete packaging, to motion design, and ad campaigns.
Custom brand packaging
Social campaigns
Cognito requried a modern digital presence that stood out. We designed and built a bespoke site in Webflow, integrating marketing funnels, CMS and animation. The site has grown organically over the past few years with additional pages of content and refined marketing pages targeting key demographics.
Responsive Webflow site design + build
Mobile screens
Brunch have been an essential part of building and creating Cognito's brand. The team are easy to work with, very collaborative and incredibly talented. If you're looking for world class design, I highly recommend working with Brunch. Armon Arani Co-founder