How do you structure a marketing plan? Your marketing project plan should include various sections, like planning, overall marketing strategy, milestones, results, and any applicable marketing channels like social, web, sales, etc. Clarify how each initiative will support your larger strategy. With our marketing project plan template, you can view these initiatives in List View—like a to do list—or in
Timeline View—a Gantt-style chart that gives your team insight into your full marketing timeline.