When a personal passion transforms into a purpose, something magical happens. This is the story of Loyaan Travels, born from Lorraine's vibrant spirit and infectious love for travel. Crafting this brand identity wasn't just about creating a logo,it was about capturing the essence of Lorraine's warmth, authenticity, and adventurous soul into every aspect of the brand.

The visual identity designed is a reflection of Loyaan’s vibrant, graceful, and inviting personality. The color palette was intentionally chosen; the vibrant orange color palette radiates warmth and energy, complemented by teal tones that ground the brand in trust and reliability.

The brand messaging 'From dream to destination we're with you' isn't just a catchphrase, it's Loyaan's personal promise to every client. It embodies her commitment to transforming travel dreams into reality, just as she has done throughout her own journey.

Creative Direction : Chichi Mpande

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LOGO DESIGN

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