MetaCraft- Creative Studio Website Redesign

When MetaCraft's web presence couldn't keep up with the cultural weight of their client roster i.e Davido, Joeboy, Livespot360, Detty December, Mainland BlockParty; they needed a digital home that matched the rooms they were already in.

The real challenge was repositioning the studio site to read like a cultural partner. the kind of studio ambitious brands hire when the work actually matters.

I rebuilt the site end-to-end with a clear strategy:

The Editorial System — Instead of a conventional agency layout, I built an asymmetric editorial language (Instrument Serif + DM Sans, warm charcoal and muted gold, single-pixel hairlines, faded oversized index numbers). Every page composes from the same vocabulary, so the site feels architectural and intentional at every scale — not templated.

Strategic Page Intent — Each page was framed around a goal, not a template. The Homepage paces a first impression. Expertise presents services as a system, not a list. Who We Are builds trust through philosophy. For Brands is a structured intake funnel: sticky-sidebar form, underline-only inputs, multi-select chip selectors, designed solely to pre-qualify inquiries before the first call.

Full-Stack Execution — I designed and built every interaction in production-ready javascript, then translated the system into Framer for the team to manage.

The Result — MetaCraft now has a digital home that matches the cultural weight of its client roster, and an inquiry pipeline structured to convert serious traffic into engagements.