Europe Shuttle

About Europe Shuttle.

Europe Shuttle is an Estonian-based company that specializes in worldwide port and airport transfers. They have reached more than 1900 “experiences” on Viator, a world leader in distribution of tourist experiences and a TripAdvisor company. Europe Shuttle is now one of the main suppliers for Viator.

The Challenge.

Europe Shuttle provides their transfer services to 97 countries in all types of vehicles, from sedans to minibuses. And no only transfer services but also total custom and exclusive experiences such as chasing after any of the 150 Pokémons. Europe Shuttle’s previous brand was outdated and wasn’t representing the value and vision of the company, on the other hand their reservation process for B2C public was a painful experience making difficult, and sometimes even impossible, for customers to place reservations.

The Solution.

I directed an in-depth master and customer research to determine how customers were perceiving the brand and based on it traced a plan to improve Europe Shuttle’s presence.

In order to improve their B2C experience we redesigned their reservation process and defined a strategy and provided mentoring to their in-house team to implement the new solution.

The Outcome.

I designed a new logo and essential brand styleguide for Europe Shuttle to represent their new vision and goals.

I ran the necessary research and designed a new B2C experience putting in first place customer confort and convenience, featuring great usability, high convertion rates and beautiful design.

I also provided mentoring in IT infrastructure, tech stack and development strategy to their in-house team so Europe Shuttle’s team could settle solid base for their diverse and new world wide vision.