The University of Colorado Denver Wellness Center provides programs, resources, and events that promote student health, well-being, and personal development. The center focuses on fostering a supportive campus environment by offering fitness classes, mental health workshops, and awareness campaigns that encourage holistic wellness.

I served as a Digital Design Specialist, creating posters, flyers, and other promotional materials that enhanced program visibility and student engagement across both print and digital channels.

The objective of this project was to create a cohesive set of promotional materials for the University of Colorado Denver Wellness Center that effectively communicates key wellness programs and events. Each poster aimed to increase student engagement, provide clear information, and encourage participation in both in-person and virtual offerings.

Follow Us Poster: Eye-catching photo of the Wellness Center with a QR code to the Instagram page, designed to encourage quick, effortless connection and social media engagement.

Spring 2026 Group Fitness Schedule: Clear day-by-day schedule of classes with times, including a QR code for easy online sign-up, formatted for easy readability and quick reference.

International Overdose Awareness Day: Informative poster raising awareness, including event details, date, time, and visual elements to communicate importance and urgency.

Mental Health First Aid Flyer: Detailed overview of upcoming course dates, topics covered, and benefits of participation, designed to clearly inform and encourage enrollment.

Research and Planning: Identified target audience needs, poster purposes, and event-specific requirements. Consulted with Wellness Center staff to gather content, visuals, and branding guidelines.

Concept Development: Developed visual concepts for each poster, focusing on clarity, engagement, and alignment with Wellness Center branding. Considered hierarchy of information for quick comprehension.

Design Execution: Created poster layouts and other various asset sizes, incorporating imagery, typography, and QR codes for digital engagement. Applied consistent color palettes and visual hierarchy to ensure readability and cohesion across the series.

Feedback and Iteration: Shared initial designs with Wellness Center staff for review. Adjusted layouts, text, and visual emphasis based on feedback to enhance clarity, accessibility, and appeal.

Finalization: Delivered print-ready and digital versions of all posters, optimized for both on-campus display and social media sharing.