Laura Ceara is a former corporate strategist turned leadership coach, helping overthinkers become decisive leaders. Tasked with launching her new practice, we developed a bold yet elegant brand anchored by a distinctive wordmark and a coral north-star symbol—her signature of clarity. A refined LC monogram, high-contrast serif typography, and a warm, modern palette formed a flexible system designed to inspire confidence across touchpoints. Our work positioned Laura as a “Decision Architect,” equipping her with a visual identity and website that reflect both authority and empathy.

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