Laura Ceara • Branding for a Coach
Arek Dvornechuck
Project Overview
Laura Ceara • Branding for a Coach
Laura Ceara is a former corporate strategist turned leadership coach, helping overthinkers become decisive leaders.
Tasked with launching her new practice, I designed a bold yet elegant brand anchored by a distinctive wordmark and a coral north-star symbol—her signature of clarity.
A refined LC monogram, high-contrast serif typography, and a warm, modern palette formed a flexible system designed to inspire confidence across touchpoints.
Myu work positions Laura as a “Decision Architect,” equipping her with a visual identity and website that reflect both authority and empathy.
Deliverables
Logo Design
Logo Animation
Brand Guidelines
Web Design (Figma)
Social Media Templates
See this work on my portfolio website
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Posted May 13, 2025
Branding for a coach who transforms over-thinkers into decisive leaders. We developed a bold yet elegant—a distinctive wordmark and a coral north-star symbol.
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Timeline
Jun 1, 2025 - Jun 14, 2025
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