Sumba ID Brand Identity Design
Arya Rajasa
Project: Sumba ID
Owner: Jeremy Maclaurin
Service: Brand Identity Design
Executive Summary
Sumba ID is a development company rooted in the philosophy that timeless architecture should enhance, not overpower, its surroundings. Founded by Jeremy Maclaurin, the company merges Brazilian modernist principles with Sumba’s raw natural beauty to create residences and developments that are both contemporary and deeply connected to the land. This brand identity project seeks to translate that vision into a distinct, versatile, and enduring logo system — one that speaks to global investors, honors local culture, and positions Sumba ID as a leader in authentic luxury development.
Project Objectives
The purpose of this brand identity is to establish a visual foundation that reflects Sumba ID’s philosophy and future ambitions.
Objectives:
Develop a logo that embodies simplicity, monumentality, and harmony with nature.
Create an identity that resonates with high-net-worth individuals, investors, and partners.
Ensure the brand communicates both cultural authenticity and international sophistication.
Provide a flexible system that adapts across print, digital, architectural, and environmental applications.
Brand Essence
At its core, Sumba ID’s identity is built on a balance of vision, culture, and environment.
Core Values
Simplicity – Elegant forms rooted in proportion, not ornament.
Harmony – Architecture in dialogue with landscape and tradition.
Functionality – Design that is sustainable, purposeful, and enduring.
Respect – Honoring Sumba’s heritage and natural beauty.
Like this project
Posted Nov 5, 2025
Developed a brand identity for Sumba ID, reflecting its philosophy and ambitions.
