Product Roadmap & Strategy Development

Some call it a firehose. Others call it a quagmire. Invariably, businesses looking to scale that have a product in the market already face the dilemma of too many ideas, too many requirements, too much input.

I've helped businesses untangle that flood of information and built product strategies and roadmaps that deliver against business outcomes.

At a large life sciences services and technology organization, I analyzed user feedback, usage analytics data, stakeholder input and key client interviews to build a product strategy for their data analytics solutions that aligned with the business goals of maximizing enterprise solution value and product adoption. The strategy excelled in the goal of driving adoption, leading to over 80% uptake of the product amongst existing clients, as well as supported all future pitches of the enterprise solution, acting as a key component of the value proposition.

At a marketing technology provider, I tapped into the local PR and journalist communities to develop a new product capability designed to address the emerging need to elevate social media as a pivotal component of engagement and brand awareness. Capitalizing on the emerging trends, the resulting product capability and subsequent enhancements led to a paradigm shift in the solution offering and increasing the market share of the solution.