Logo & Brand Identity for SaaS Data Verification by Serhii RovnerLogo & Brand Identity for SaaS Data Verification by Serhii Rovner

Logo & Brand Identity for SaaS Data Verification

Serhii Rovner

Serhii Rovner

About the Client RulePivot is a SaaS startup developing a platform for verifying and monitoring data consistency across complex systems and third-party integrations. The brand needed a professional yet modern identity that communicates trust, structure, and innovation in the B2B tech space.
Final Deliverables
- Primary logo design - Vertical logo variations - Icon version for social media and favicon use - Color, dark, and light logo versions - Multi-page brand guideline PDF - AI, EPS, SVG, PDF, PNG, and JPG files
Thank you for your attention!
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If you are interested in working with me on your project, please feel free to contact me:
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s.o.rovner@gmail.com
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Posted Jun 6, 2026

Designed a modern logo and brand identity for RulePivot, a B2B SaaS startup focused on real-time data verification across distributed systems and integrations. The goal was to create a clean, scalable identity that reflects reliability, structure, and technological precision while maintaining a modern startup feel. The project included logo exploration, typography selection, color palette development, and a multi-page brand guideline for digital use and social media presence.