I started by creating an outline that included what people working in insurance need to know, what they might need to do to stay ahead of trends, how Generative AI affected their jobs, improved overall performance generated more company value, and even the risks involved with implementing AI in the industry. I used the SurferSEO link provided by the client for the final deliverable, which helped me structure the article properly and include 5-7 internal links as requested. Then I used powerful tools like Jasper.ai and Midjourney (for images) to rewrite portions of the text, create a better-flowing article and create themed images.