Using AI in Insurance: A Data-Driven Approach

Overview 🔎

The client needed a 2,000-word article about using AI in the insurance industry. The goal was to provide insights into how AI can help people work more efficiently and improve their workflows and the insurance company's performance. I used SurferSEO to build a data-driven content brief and Jasper.ai to rewrite portions of the text. I also created themed images for the article to bolster its impact further.



Project Details 🤝

I started by creating an outline that included what people working in insurance need to know, what they might need to do to stay ahead of trends, how Generative AI affected their jobs, improved overall performance generated more company value, and even the risks involved with implementing AI in the industry. I used the SurferSEO link provided by the client for the final deliverable, which helped me structure the article properly and include 5-7 internal links as requested. Then I used powerful tools like Jasper.ai and Midjourney (for images) to rewrite portions of the text, create a better-flowing article and create themed images.



Results ✨

In the end, I produced an outstanding piece of content that was both unique and informed through research and help from advanced AI tools available now. In the end, the article received great feedback from client - establishing the beginnings of a great professional relationship with them.



Conclusion 💥

Using a data-driven SEO approach powered by tools like SurferSEO and Jasper.ai, I wrote a long-form article about Generative AI in insurance. My approach helps me create strong research-based articles like this quickly, smoothly and stress-free, which meets the client's requirements.