Playland - ThemePark website
Adam Roberts
Playland is an adventure theme park in Rye, USA. Working with the team at L+R, I created various design directions for the website experience and collaborated on the chosen concept.
I strategised the development process, then built the website in React using Gatsby on the front-end for impeccable performance, focusing on subtle animations and clean - digestible content.
Part of my design process is to created a visual sitemap, userflows and content flows (the story of each page / hierarchy of components).
First concept for Playland (my favourite)
Concept 2 - They wanted to try something really different
Final concept - collaborating with multiple designers
I worked on all the internal pages and built the entire thing!
Playland is was taken over by another company on the development side, so the current state doesn't reflect what I produced. However, I'll stick by this and say that the Version 1 concept, is by far my best, if not favourite piece of design I've ever created – so far.
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Posted Jan 27, 2024
Playland is an adventure theme park in Rye, USA. One of the biggest projects I worked on with the team at L+R. Design + Development by me.
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