Playland is an adventure theme park in Rye, USA. Working with the team at L+R, I created various design directions for the website experience and collaborated on the chosen concept.

I strategised the development process, then built the website in React using Gatsby on the front-end for impeccable performance, focusing on subtle animations and clean - digestible content.

Part of my design process is to created a visual sitemap, userflows and content flows (the story of each page / hierarchy of components).

Playland is was taken over by another company on the development side, so the current state doesn't reflect what I produced. However, I'll stick by this and say that the Version 1 concept, is by far my best, if not favourite piece of design I've ever created – so far.