WonderWave wanted a landing page to promote their travel packages across Europe, designed for young travelers outside the continent. Unlike traditional tours focused on big cities, their trips highlight natural landscapes, local culture, and budget-friendly experiences.

The brand needed to stand out from typical travel agencies and appeal to a younger audience (mid-20s to late-30s). The main challenge was to create a fun, approachable identity that communicated affordable adventure while staying professional and trustworthy.

Branding & Visual Direction, Landing Page Design, Logo Exploration

I started by analyzing their audience—young people eager to explore Europe beyond its tourist centers. From there, I built a colorful visual identity using bold primary colors (yellow, charcoal black) combined with vibrant secondary tones (fuchsia, green, blue, red). This palette set a playful and adventurous tone.

The landing page was designed to:

Capture attention with bold visuals and youthful energy

Showcase trip highlights clearly with engaging photography

Guide users directly to package options with simple navigation

The final landing page presented WonderWave as an affordable, adventurous alternative to traditional tours. By emphasizing nature, local culture, and community, the design reflected their mission while appealing to global audiences. This project demonstrated how thoughtful branding and design choices can attract the right travelers and position a business for growth.