Oyo Arts & Home Decor Wix Website Design
Tomiwa David
Brief
Oyo Arts & Home Decor is a premium home decor brand focused on bringing the richness of West African artistry into modern living spaces through fabrics, pillows, furniture, and handcrafted decor pieces.
They approached me to design and build a visually rich ecommerce website that not only showcases their products beautifully but also communicates the cultural stories behind each collection.
The goal was to create a modern, conversion-focused shopping experience that blends commerce with storytelling while maintaining a seamless browsing experience across devices.
Website Goal
The goal was clear: create a sleek, mobile-responsive ecommerce website that inspires visitors, highlights the beauty of African home decor, and drives product discovery and purchases.
Beyond simply displaying products, the experience had to educate visitors on the meaning and heritage behind fabrics like Adire, Aso Oke, and Ankara, helping them connect emotionally with the brand before taking action.
Even with multiple collections, blog content, and product categories, the core objective was to help visitors quickly explore what fits their taste and shop with ease.
The Challenges
Commerce + Storytelling
The biggest challenge was balancing product sales with cultural storytelling, ensuring the site felt more meaningful than a standard online store.
Multiple Product Categories
From fabrics and pillows to furniture and paintings, the layout had to make browsing intuitive without overwhelming visitors.
Visual Product Presentation
The website needed strong imagery and structured sections to make each product feel premium and gift-worthy.
Conversion Flow
The shopping journey had to move visitors naturally from discovery to product interest and checkout.
My Solution
Story-Driven Ecommerce Layout
I designed a sectioned layout that moves users from brand introduction to curated product picks, collection highlights, and educational sections about the fabrics.
Collection-Focused Navigation
The product flow was structured to help users quickly find categories such as fabrics, pillows, paintings, and furniture.
Premium Visual Experience
Large imagery, whitespace, and bold collection sections were used to elevate the visual identity and make the products feel upscale.
Mobile Responsive Shopping
The full experience was optimized for mobile shopping, ensuring visitors can browse collections and purchase seamlessly on any device.
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Posted Feb 19, 2026
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