Built with Kit
Migrating from Mailchimp to Kit
Bev Feldman
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Posted Sep 5, 2025
Migrated Uproar Coaching from Mailchimp to ConvertKit, doubling email output.
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Sep 1, 2021 - Ongoing
Kari Ginsburg, Uproar Coaching
Doubling Output After Leaving Mailchimp Behind
The challenge: Fighting a tool that just didn’t fit
When Kari came to me, she was feeling stuck. Mailchimp, the email marketing platform she was using at the time, felt clunky and unintuitive.
Like many entrepreneurs, she tried to push through, relying on the tool simply because she’d already invested time and money into it. But eventually, she realized something had to change.
The solution: A strategic migration and a clean setup
Kari decided to switch to ConvertKit (now Kit), but the idea of starting over felt daunting. That’s where I came in with a done-for-you migration and simplified system.
What we tackled together:
Email List Cleanup — Cleared out inactive subscribers to start fresh with an engaged list.
Optimized Opt-In Flow — Streamlined her signup process to capture better audience insights.
Segmentation & Tagging — Built a scalable tagging system to track leads, clients, and engaged readers.
Guided Walkthrough — Delivered just the right amount of education to help her feel confident and in control.
Post-Migration Support — Provided real-time answers to keep her momentum strong.
“[Bev] anticipated things I’d need for my business in the future, and made efficiencies to processes I didn’t realize were clunky”
The results: from dread to more than doubling her output
With a system that finally worked for her, Kari more than doubled her email output: from 40 emails in her last year on Mailchimp to 101 in her first year using Kit.
“It’s entirely because Bev made the system work FOR ME.”
The increased consistency led to stronger engagement, more replies, and better insight into what resonated with her audience.
“People who weren’t my people unsubscribed, WHICH IS A GOOD THING. That meant my open rates and click-through rates grew. I had better insight and real data about what was or wasn’t interesting and relevant to my audience.”