AFTERFORM — Make a new fragrance feel established

Make a new fragrance feel established from the first impression.

Emerging fragrance brands can have a considered product but a first impression that feels inconsistent with its price. AFTERFORM explores how a coherent identity and coordinated launch assets can make the product easier to recognise and understand.

One identity across the launch: the campaign, product presentation and short film share a consistent visual language. The same direction carries into a responsive project page, showing how a small beauty brand can move from a single product image to a connected launch.

Explore the full project: https://freelanced-studio.pages.dev/studio/afterform/

Launching a fragrance or beauty product? Send your product, audience and launch date.

Self-initiated studio concept; generated product imagery and motion. No commissioned client or sales results claimed.