Webflow Design & Development for Hoosier Boy

Objective

Design and build a marketing website for a wholesale grower, featuring an extensive inventory of hundreds of products, serving as a plant encyclopedia for customers' customers.

Process

Conducted competitive analysis: Researched and analyzed websites of competitors in the wholesale grower industry to identify best practices and areas for differentiation.

Stakeholder meetings: Held weekly meetings with key stakeholders to understand their requirements, gather feedback, and ensure alignment throughout the project.

Information architecture: Developed a comprehensive structure for the website's content, ensuring easy navigation and intuitive user experience for visitors.

Features

Database integration: Built a robust and scalable database to store the inventory information, enabling efficient search and filtering functionalities.

Complex filtering system: Implemented advanced filtering options, allowing users to narrow down their search based on various criteria such as plant type, size, color, and more.

User-friendly CMS: Developed a user-friendly content management system (CMS) that enabled the employers to easily update and maintain the website's content, including inventory additions, modifications, and deletions.

Design

Responsive design: Ensured the website was fully responsive and optimized for different devices and screen sizes, providing a seamless browsing experience across desktops, tablets, and mobile devices.

Visual design: Created a visually appealing and consistent design that aligned with the brand identity of the wholesale grower, enhancing the overall aesthetic appeal of the website.

Low-maintenance solution: Implemented a low-maintenance solution by including video tutorials on how to update CMS, images, and content.