HerMoneyPH

HerMoneyPH - Brand Identity & Social Media Design

HerMoneyPH - Brand Identity & Social Media Design

HerMoneyPH is a financial consulting agency dedicated to help women become more financially literate no matter what stage they're currently at in life.





Her money, her rules.







HerMoneyPH is a financial consulting agency dedicated to help women become more financially literate no matter what stage they're currently at in life so she can focus on other more important things. Their mission is to provide freedom, abundance and independence through financial literacy, and to make sure that every woman is able to see her financial roadmap clearly.



Project Scope:

• Brand Identity
• Brand Strategy
• Social Media Design
• Landing Page Design
• Stationery
• Other Marketing Collaterals

Timeline:

• 4-6 weeks



The goal of HerMoneyPH is to help women gain control in her finances, and be able to set her own rules. After all, it's her money.













HerMoneyPH asked us to create a brand identity which will represent their personality: confident, empowering, authentic, and feminine. We chose purple as the brand's main color to illustrate royalty and femininity.

For the brand's wordmark, it contains a subtle star in the middle of the letter H to represent a north star, which aims to indicate direction/guide.