FLAVR ALLEY

FLAVR ALLEY - Brand Identity

FLAVR ALLEY - Brand Identity

Great food made simple. A budding pastry shop born to prove that the best things in life, including food, doesn't have to be complex in order to be great.





Great food made simple.



Composed of talented Filipino chefs who share the same belief, FLAVR ALLEY is a budding bakehouse and pastry shop born to prove that the best things in life, including food, doesn't have to be complex in order to be great.



Project Scope:

• Brand Identity
• Brand Strategy
• Packaging Design
• Social Media Design
• Stationery
• Other Marketing Collaterals

Timeline:

• 4-6 weeks



At FLAVR ALLEY, each ingredient is simple & every technique is time-tested.

No fuss, no unnecessary extras.











The chosen sans serif font for the wordmark is both unpretentious and sleek. The brandmark represents both the letters “f” and “a”, while also creating a subtle image of a loaf of bread. The brand’s colour palette also compliments the brand’s easy-going vibe and organic charm.













The overall creative direction for FLAVR ALLEY’s brand identity aims to represent its personalities which are straightforward, laidback and simple without having to compromise its ability to be memorable and evoke emotion.