FLAVR ALLEY
Nina Guico
Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
Great food made simple.
Composed of talented Filipino chefs who share the same belief, FLAVR ALLEY is a budding bakehouse and pastry shop born to prove that the best things in life, including food, doesn't have to be complex in order to be great.
Project Scope:
Brand Identity
Brand Strategy
Packaging Design
Social Media Design
Stationery
Other Marketing Collaterals
Timeline:
4-6 weeks
At FLAVR ALLEY, each ingredient is simple & every technique is time-tested.
No fuss, no unnecessary extras.
The chosen sans serif font for the wordmark is both unpretentious and sleek. The brandmark represents both the letters “f” and “a”, while also creating a subtle image of a loaf of bread. The brand’s colour palette also compliments the brand’s easy-going vibe and organic charm.
The overall creative direction for FLAVR ALLEY’s brand identity aims to represent its personalities which are straightforward, laidback and simple without having to compromise its ability to be memorable and evoke emotion.
