Soundfeld ✦ Audio Reactive Identity

Soundfeld is a German manufacturer of high-end audio hardware including loudspeakers and headphones. Unlike its competitors, Soundfeld puts higher volume as its USP. What started as a response to a brief for a single logo on a public platform turned into a full-fledged audio-reactive design language. The identity can also be used as a backdrop for music events, as it distorts and deconstructs with amplitude and frequencies of live music.

We used Processing, an open-source Java-based library, to create an identity that gives goosebumps, literally.

See more work at bykins.com