Soundfeld ✦ Audio Reactive Identity
Kins Consultants
Context
Soundfeld is a German manufacturer of high-end audio hardware including loudspeakers and headphones. Unlike its competitors, Soundfeld puts higher volume as its USP. What started as a response to a brief for a single logo on a public platform turned into a full-fledged audio-reactive design language. The identity can also be used as a backdrop for music events, as it distorts and deconstructs with amplitude and frequencies of live music.
Soundfeld speaker system
Product mockup, portable speaker
Product mockup, studio speaker
Generative Identity
We used Processing, an open-source Java-based library, to create an identity that gives goosebumps, literally.
Processing screenshot, generative identity
Visual Language
Visual language, composition A
Visual language, composition B
Visual language, composition C
Visual language, composition D
Poster designs
See more work at bykins.com
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Posted Jul 29, 2026
An audio-reactive brand identity for Soundfeld, a German high-end audio hardware manufacturer. Built with Processing, the identity distorts and deconstructs with live music.
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