Estatewise. Real Estate CRM with AI Follow-Ups by Muzzammil HussainEstatewise. Real Estate CRM with AI Follow-Ups by Muzzammil Hussain

Estatewise. Real Estate CRM with AI Follow-Ups

Muzzammil Hussain

Muzzammil Hussain

Estatewise: a modern CRM built for high-velocity real estate teams.

Estatewise is a brokerage operating system. It pulls leads from Zillow, Realtor.com, and brokerage sites into a single pipeline, qualifies them with an AI co-pilot, and writes follow-up sequences in the agent's voice, so a 3-person team can run the deal flow of a 12-person team.

The Challenge

Mid-market brokerages were losing 30 to 40% of inbound leads to slow first-touch. Agents were context-switching between MLS, email, SMS, and a legacy CRM that hadn't been redesigned in a decade. Leadership had no visibility into what the AI follow-ups were actually saying.

What I Built

A multi-tenant pipeline view (Kanban + table) with smart segmentation by source, intent, and budget.
An AI co-pilot that drafts email/SMS follow-ups grounded in the agent's prior wins and the prospect's listing preferences. Every reply is reviewable before send.
Listing-aware enrichment: pulls comps, school scores, and walkability into each lead card.
Webhooks and a public REST API so brokerage ops can pipe data anywhere.

Technical Foundation

Frontend: Next.js 15 (App Router), React Server Components, Tailwind, shadcn/ui
Backend: FastAPI + Postgres (RLS for multi-tenancy), Redis for queues
AI layer: OpenAI GPT-4 class for drafting + a fine-tuned embedding model on agent-tone samples; pgvector for retrieval
Infra: AWS (ECS Fargate + RDS + S3), Terraform IaC, GitHub Actions CI/CD

Outcome

First-touch response time dropped from 4h average to 4 minutes.
Inbound-to-tour conversion up 27% in the first 90 days.
Operating cost per agent down ~$180/mo by collapsing the tool stack.
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Posted May 6, 2026

A modern brokerage CRM with an AI co-pilot for lead qualification and follow-up. Replaces 4 spreadsheets and 2 email tools with one workspace.