Fractional Chief Go-To-Market Officer at

Fractional Chief Go-To-Market Officer at WeAreWay, a B2B AI software consultancy. Built the GTM and demand-gen function from zero for Western-market entry: ICPs, positioning, messaging and outreach playbooks. Secured the first SME clients in Western Europe and the US ($320K+ revenue) via an automated outbound engine converting ~5% of outreach into qualified sales calls, paired with an SEO-led inbound funnel.