Branding Guide: Mento by Luis MedinaBranding Guide: Mento by Luis Medina

Branding Guide: Mento

Portfolio project
Luis Medina
This branding guide defines the visual identity of Mento, a Chilean fintech dedicated to transforming how people manage their finances. The logo design and graphic elements reflect innovation, trust, and simplicity—key pillars of the brand. Mento combines technology and accessibility to empower its users, with a visual identity crafted to convey clarity, modernity, and a people-focused approach.

0 likes · 29 views · Aug 25, 2023

Mento is a Chilean fintech that seeks to position itself in the market through a 100% online banking product based on microcredits

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