Website Redesign for Ascent SaaS Platform

I led the website redesign for Ascent, a SaaS platform offering personalized sales action plans for startups. The goal was to build trust, drive conversions, and clearly communicate value. I crafted a high-converting landing page from scratch—integrating explainer videos, real client testimonials, interactive roadmaps, and clear CTAs. The new UI balances clarity with credibility, highlighting Ascent’s unique approach through modular sections, social proof, and responsive design. Every element was optimized for lead generation and user engagement, resulting in a modern web experience that turns visitors into customers.