Built with Framer
DealFuel Recruitment Platform Design & Development
Anca Gabriela
Verified
DealFuel - Sales Recruitment Platform
Overview
DealFuel is a recruitment platform focused on helping companies hire high-performing sales professionals faster and more efficiently.
The objective of the project was to create a modern digital experience that clearly communicates the platform's value proposition, simplifies the hiring journey, and encourages companies to take action.
The Challenge
Recruitment platforms often struggle with information overload.
Potential clients need to quickly understand:
What the platform does
How the hiring process works
Why it's different from traditional recruitment methods
How quickly they can find qualified candidates
The challenge was to transform a complex service into a clear, conversion-focused experience while maintaining credibility and professionalism.
My Role
I was responsible for:
UX Strategy
UI Design
Website Design
Framer Development
Responsive Optimization
Conversion-Focused Structure
Research & Strategy
Before designing the website, I analyzed recruitment platforms, sales hiring services, and SaaS-style lead generation websites.
The goal was to identify patterns that build trust and encourage action while reducing friction during the decision-making process.
Key priorities included:
Clear messaging
Simplified navigation
Strong visual hierarchy
Strategic placement of calls-to-action
Mobile-first responsiveness
Design Approach
The website was designed around one principle:
Clarity drives conversions.
To achieve this, I focused on:
Strong Information Hierarchy
Visitors immediately understand:
Who the service is for
What problem it solves
How the process works
What action to take next
Trust & Credibility
The design uses:
Clean layouts
Consistent branding
Professional visual language
Strategic content sections
to create confidence from the first interaction.
Conversion-Focused Experience
Every page was structured to guide visitors toward a clear action while keeping the experience intuitive and distraction-free.
Development
The website was fully developed in Framer with scalability and performance in mind.
The implementation included:
Fully responsive layouts
Reusable components
Optimized page structure
Fast-loading experience
Easy future maintenance
Special attention was given to creating a seamless experience across desktop, tablet, and mobile devices.
Results
The final result is a modern recruitment platform that:
Clearly communicates the service offering
Builds trust with potential clients
Simplifies the user journey
Supports lead generation goals
Provides a scalable foundation for future growth
Tools Used
Framer
Services Provided
UX Design
UI Design
Web Design
Framer Development
Responsive Design
Conversion Optimization
Live Website
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What the client had to say
Very disappointing experience. Communication was poor and kept getting worse. Instructions were not followed, the design quality was low and what was agreed upon was not fully delivered. Overall very unprofessionall. Would not recommend.
Deniz Ulmer, Denqid
Feb 9, 2026, Client
Posted Jun 19, 2026
Developed a conversion-focused recruitment platform for DealFuel using Framer.
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Timeline
Feb 3, 2026 - Feb 9, 2026
Clients
Denqid
