Instagram Story Campaign

Capella Cheese, a new modern cheese shop in Atlanta, Ga is set to serve the cheese and wine lovers local to the Atlanta area. They hired me to build their social media strategy and create social media content that represented their vision, identity, and story.

I became interested in the background of the owners and wanted to tell their story about how they got to the point of opening a shop that cheese lovers could dream of. I created an Instagram story campaign with visuals that told three different stories; Our Vision, Our Team, and Our Story, Our Products. Each campaign came with three additional story posts to tie them all together.

I created these visuals using Canva Pro and created a custom brand kit that ties to their theme and identity.