Precision Marketing and Customer-Centric Analytics:
Unraveling Insights from the Online Retail Dataset
The source code is present in the Jupyter Notebook format in the Online Retail Analysis.ipynb file.
The Online Retail.xlsx and Online Retail.csv are the dataset files in two different formats.
The association_rules.csv is the file created from inside our code containing the association pairs that can be recommended together.
Link to the (project repo)[https://github.com/MuhammedUmerNazir/online_retail_analysis]
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