Upper Heritage — Brand Identity System
Olga & Joyd Design & Dev Duo ✦
Verified
Upper Heritage
A modern sport-culture lifestyle brand rooted in old-world club tradition.
The client arrived with a clear, fully-formed vision and strong references. The task was to translate that vision into a cohesive identity system that could hold up across apparel, packaging, and campaign.
Behind The Designs
Every choice was guided by one principle: quiet luxury through restraint. A refined serif paired with a clean grotesque. A heritage palette drawn from clay courts, grass lawns, and vintage linen. Generous white space treated as a brand value, not empty space. The result feels less like a sports brand and more like a cultural publication.
The Brand System
A complete identity built to scale — primary, secondary, and micro mark logo variations, a full typographic hierarchy, a 60/30/10 colour system anchored by Club Green and Soft Chamois, embroidery-ready files for apparel, and art direction for a full campaign world.
The Outcome
A timeless, emotionally resonant lifestyle identity with strong visual longevity — built to grow from a logo into a complete world of sport, culture, and legacy.
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What the client had to say
Olga was an absolute pleasure to work with from start to finish. She understood my vision from day one. The final deliverables exceeded my expectations and were absolutely stunning. I would not hesitate to work with her again in the future.
Katy Logue
Jun 9, 2026, Client
Posted Jun 26, 2026
Built a full identity for a heritage tennis lifestyle brand — logo system, type, palette, embroidery-ready files & campaign art direction.
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Timeline
May 22, 2026 - Jun 9, 2026
