📧 Email Marketing — Skills

📧 Email Marketing — Skills Completed

✅ Set up a sender profile for email campaigns

✅ Added and managed contacts via CRM

✅ Selected recipients and reviewed sending limits

✅ Wrote subject lines and preview text

✅ Designed full email content using the Simple (rich text) editor — headline styling, font sizing, bold/italic formatting

✅ Added and properly tested call-to-action links (WhatsApp), including troubleshooting and fixing a broken link

✅ Used “Send test email” to verify campaigns before going live

✅ Successfully scheduled and sent multiple live campaigns

✅ Read and interpreted campaign analytics (delivery rate, open rate, click-through rate)

✅ Learned the difference between Lists and Segments for targeted sending

✅ Learned deliverability best practices (avoiding spam filters, sender reputation)

✅ Learned best sending times, frequency, and permission-based marketing (GDPR basics)

✅ Troubleshot mobile browser rendering issues (landscape mode, desktop site requests)

Skills Practiced: Email Marketing, Email Campaign Design, Brevo, Content Formatting, Call-to-Action (CTA) Writing, Link Testing & QA, Contact Management (CRM), Campaign Analytics, List & Segment Strategy, Email Deliverability, Account Troubleshooting, Mobile Workflow Adaptation