visual identity for fashion collection

BRIEFING Create a logo and color palette for a collection for a streetwear brand called Leitão's Brand. Under the name “essentials” and in partnership with brazilian influencer Gustavo Paz, a fashion collection with essential pieces for everyday life, with neutral colors, clean silhouettes that adapt to any style or situation.

RESULT A color palette inspired by the tones present in the pieces themselves and a simple and sophisticated logo to be applied to pieces, items and on social media.

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