CREATE VISUAL IDENTITY TOOLS, LOGO AND BRAND STYLE GUIDE FOR A NEW MAKEUP MUSEUM IN VANCOUVER. THIS WOULD BE ONLY THE SECOND IN THE WORLD AND THE ONLY ONE IN CANADA. VISUAL ASSETS HAVE TO BE UNIQUE TO MAKE THE MUSEUM STAND OUT FROM OTHER LOCAL MUSEUMS.

THE MUSEMS’ VISUAL IDENTITY IS BUILT AROUND ONE OF THE HISTORICAL STYLES OF 20TH CENTURY. IT FUSES A RETRO FEELING WITH MODERN REALITY USING WELL-KNOWN VINTAGE ELEMENTS.

MUSEUMS’ LOGO IS A STYLIZED LIP SHAPE ICON, THAT SHOWCASES A STAPLE MAKEUP STYLE OF THE ROARING 20S - A FLAPPER GIRL, SHARP CUPIDS’ BOW LIP IN DARK AND BOLD COLOURS.

IN ADDITION TO THE LOGO, I CREATED A SPECTRUM OF VISUAL IDENTITY TOOLS FROM PRINT MATERIALS TO UNIFORMS AND SOCIAL MEDIA POSTS. ALL OF THOSE ELEMENTS HAVE BEEN COMPILED INTO A BRAND COMPREHENSIVE GUIDELINES BOOKLET.

WHILE WRITING THE COPY FOR THE BRAND GUIDE I USED THE MUSEUM’S COMMUNICATION GUIDELINE “CLASS MEETS SASS” BY USING REFINED LANGUAGE WITH SPECKS OF WITTY HUMOUR AND A BIT OF ATTITUDE.

Briefly describe the project you worked on. What did you create, who did you create it for, and how did you approach this project?