Trabr had a powerful mobile app — but its landing page didn’t show it. The redesign transformed a vague, outdated homepage into a modern, high-converting experience that clearly communicated value, built trust fast, and guided users to action. The result? Lower bounce rates, more qualified leads, and a landing page that finally matched the product’s strength.

In the competitive world of construction project management, first impressions matter. Trabr, a mobile-first project control app, had an existing landing page that didn’t reflect its value, credibility, or usability. My role as a UX Designer was to rethink the landing experience to:

✅ Instantly communicate Trabr’s value proposition

✅ Increase trust and credibility with potential users

✅ Guide users to action more efficiently

The goal was to transform the landing page from a static, generic experience into a high-converting, trust-building introduction to the Trabr ecosystem.

Despite Trabr offering a powerful product, the old website failed to communicate its value effectively. The visual design, content structure, and messaging did not instill trust or drive action. The result was a disconnect between the company's offerings and the user's understanding.

Through competitor analysis and user feedback, I pinpointed specific breakdowns that were contributing to the website’s poor performance:

🔸 Information Overload – The website's content was poorly prioritized, making it difficult for users to grasp the product's core value quickly.

🔸 Disconnected Messaging – The headlines and taglines didn’t resonate with the target audience (builders, project managers), which led to confusion.

🔸 Visual Staleness – The design felt outdated, too corporate, and lacked a modern, user-centric approach, hindering the user experience.

🔸 Weak User Flow – Important information was scattered, causing users to spend unnecessary time scrolling and interpreting content.

Competitive research showed that top-performing landing pages tend to feature:

🔹 Strong one-liners that explain the product

🔹 Early trust signals like logos and testimonials

🔹 App screenshots to show functionality

🔹 A clear CTA above the fold

To reframe the landing page, I focused on a strategic approach grounded in user behavior, trust-building patterns, and competitive positioning. The key pillars of the design strategy were:

🎯 Refined the Hero Section – Introduced a clear headline ("Complete Project Control. In Your Pocket.") paired with mobile visuals to quickly establish purpose and value.

🎯 Elevated Trust Signals – Brought partner logos, app store ratings, and testimonials above the fold to build instant credibility.

🎯 Structured a Guided Flow – Each section answers a specific user question: What is this? Can I trust it? How does it work? What next?

🎯 Optimized the CTA Experience – Rewrote and repositioned the call-to-action to be benefit-focused and visible early on.

🎯 Modernized the Visual System – Introduced more white space, product-focused imagery, and consistent UI patterns for a more trustworthy feel.