KISSED EARTH – Meal Replacement Shake
UGC Product Advertisement | Short-Form Video Creative
Project Overview
Created a high-converting User Generated Content (UGC) style video advertisement for a meal replacement shake brand. The objective was to showcase the product naturally through an authentic lifestyle experience while emphasizing convenience, health benefits, and premium branding.
Creative Concept
"Healthy Shake Preparation Experience"
The ad follows a clean and aesthetically pleasing morning routine format:
Product introduction
Shake preparation process
Mixing and pouring sequence
Final ready-to-drink presentation
Lifestyle-focused product showcase
This approach creates a natural consumer experience rather than a traditional commercial.
My Role
UGC Ad Strategy
Creative Direction
Shot Planning
Product Storytelling
Video Editing
Social Media Ad Optimization
Performance Marketing Creative
Project Goal
Develop a short-form video ad designed for:
TikTok Ads
Instagram Reels
Facebook Ads
YouTube Shorts
Ecommerce Product Pages
The video needed to:
Build trust through authentic presentation
Demonstrate product usage
Highlight product quality
Increase engagement and conversion rates
Deliverables
✔ Short-Form UGC Advertisement
✔ Product Demonstration Video
✔ Social Media Ad Creative
✔ Mobile-Optimized Vertical Format
✔ Conversion-Focused Visual Storytelling
Results Focus
This creative was designed to improve:
Click-Through Rate (CTR)
Watch Time
Product Trust
Purchase Intent
Ad Engagement
Conversion Rate
0 likes · 9 views · Jun 16, 2026
Produced a UGC video ad for Kissed Earth to boost product engagement and conversions.
