Brand Identity and Product Packaging Design - Matbakh Spices

Usman Qureshi

Matbakh is a spice brand that focuses on homemade spices, free of preservatives. The goal of the project was to make a brand identity that reflected the business's values.
To achieve that, we decided to go with an inviting personality with warm contrasting colors.
We started with the logo suite and then moved on to the packaging and then the mockups to show how the brand assets would be used in real life, as displayed here.
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Posted Jan 20, 2025

Designing and developing a visual identity for a South Asian spice brand and designing packaging for the brand as well, visualizing the brand's visual identity.

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