I created a complete brand book for Umbriha, starting with i...

I created a complete brand book for Umbriha, starting with in-depth research to define the brand’s vision, values, and target audience. From there, I developed the full visual identity, including the logo, color palette, typography, and imagery style. The brand book also outlines clear guidelines for logo usage, tone of voice, and design applications, ensuring a consistent and cohesive brand presence across all platforms.