Onboarding behavior as predictor or user retention
David Smith
Data Scientist
Data Visualizer
AWS
Python
Tableau
Extracted 18 months of events from Mixpanel to AWS S3 for a health community app startup
Ran ML algorithms such as random forest to find correlations between onboarding and retention
Used confusion matrices to find the “Aha! Moment:” event count most correlated with retention
Startup used these insights to test onboarding flow changes, grow usage, and raise financing
