Onboarding behavior as predictor or user retention
David Smith
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Posted Apr 11, 2024
Extracted 18 months of events from Mixpanel for health community app startup. Ran ML algorithms to find correlations between onboarding behavior and retention.
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Extracted 18 months of events from Mixpanel to AWS S3 for a health community app startup
Ran ML algorithms such as random forest to find correlations between onboarding and retention
Used confusion matrices to find the “Aha! Moment:” event count most correlated with retention
Startup used these insights to test onboarding flow changes, grow usage, and raise financing