Customer base audit
David Smith
Data Scientist
Data Visualizer
Product Data Analyst
dbt
Google BigQuery
Tableau
Analyzed 100M+ transactional records for a fintech with BigQuery, dbt, Python, and Tableau
Performed cohort-level analysis of retention, engagement, and unit economics across six years
Illustrated to the company’s board that customer acquisition and product mix were trending in the right direction and that there were pockets of untapped value in the customer base
