Customer base audit
David Smith
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Posted Apr 11, 2024
Analyzed 100M+ transactional records for a fintech. Performed cohort-level analysis of retention, engagement, and unit economics across six years of data.
Analyzed 100M+ transactional records for a fintech with BigQuery, dbt, Python, and Tableau
Performed cohort-level analysis of retention, engagement, and unit economics across six years
Illustrated to the company’s board that customer acquisition and product mix were trending in the right direction and that there were pockets of untapped value in the customer base