Fetch App by Todd OrcuttFetch App by Todd Orcutt

Fetch App

Todd Orcutt

Todd Orcutt

Fetch! was a UI/UX case study focused on improving the dog walking experience by addressing key pain points for both dog owners and walkers.
🔍 Research & Discovery
Conducted a competitive analysis of existing dog-walking apps to identify gaps in user experience.
Designed an online survey to collect real-time data, since in-person interviews provided limited insights.
Automated data collection using Zapier + Google Sheets, then distributed the survey across Facebook and Reddit dog owner communities for broader feedback.
🎯 Key Findings & User Needs
Dog owners struggled with reliability, safety concerns, and real-time updates.
Dog walkers needed better scheduling, fair pricing structures, and communication tools.
🖌 UX/UI Solutions
Intuitive scheduling system allowing dog owners to book and manage walks effortlessly.
Transparent rating system to build trust between owners and walkers.
Live GPS tracking for real-time updates and safety assurance.
Automated payment integration to streamline transactions.
🚀 Outcome & Takeaways
This case study highlighted gaps in the current market, demonstrating how human-centered UX/UI solutions can improve both user trust and operational efficiency.
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Posted Mar 19, 2025

Fetch! was a UX/UI case study focused on improving the dog walking experience by addressing key pain points for both dog owners and walkers.