Xamors - Logo and Visual Identity Design

The logo suite includes:

Primary Logo: A horizontal lockup combining the bold “X” icon with a custom wordmark, reflecting precision, performance, and identity. The layout ensures flexibility across branding—from apparel to digital media.

Icon Mark: A striking, angular “X” crafted from intersecting blades, symbolizing momentum, strength, and multidirectional movement. The icon stands confidently on its own and adapts seamlessly across performance gear, small-format branding, and digital platforms.

Strategy & Concept

We began with a deep dive into the brand’s core values: passion, movement, performance, individuality, and drive. The visual identity needed to reflect a lifestyle that pushes limits—designed for athletes and high performers who refuse to stand still.

The key design challenge was translating the motion and mindset of sport into a visual system. We aimed to create a logo that isn’t just a symbol—but a statement. The result is a bold, high-impact identity that communicates confidence and energy, while remaining scalable across product tags, social media, and global merchandising.

The Xamors color palette is crafted to deliver maximum impact and visual clarity. It features Power Red, a bold and energetic hue that captures adrenaline, passion, and forward motion. Supporting it is Core Black, a deep tone that anchors the brand in strength and resilience. Performance Gray offers a clean, neutral backdrop—enhancing contrast and allowing the red and black to stand out with precision. Together, this palette strikes the perfect balance between boldness and modern minimalism, optimized for both digital and physical applications.

The Xamors typography system is built on Poppins—a geometric sans-serif typeface known for its clean structure and modern appeal. Its sharp, circular forms mirror the brand’s identity: bold, athletic, and performance-driven. With a strong presence in both digital and physical environments, Poppins ensures that every message feels direct, energetic, and confident.