Project: Dara Role: E-commerce Growth &
Sushant Singh
Project: Dara
Role: E-commerce Growth & Merchandising Specialist
Overview
A premium wine and spirits platform focused on increasing transaction value and lead generation via targeted marketing.
Key Contributions:
Bundle Strategy: Launched curated product bundles via Boxi to increase Average Order Value (AOV).
Lead Generation: Deployed high-converting newsletter popups and Klaviyo email flows to grow the subscriber base.
Discount Architecture: Managed promotional codes tied to specific campaigns for seamless checkout application.
Visual Merchandising: Designed high-impact landing page banners to drive traffic toward deals and bundles.
The Result
Strategic bundling and email marketing significantly boosted sales performance and customer acquisition.
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Posted Feb 14, 2026
Project: Dara Role: E-commerce Growth & Merchandising Specialist Overview A premium wine and spirits platform focused on increasing transaction value and lea...
