Project: Aretha Natural Beauty Role: E-commerce
Sushant Singh
Project: Aretha Natural Beauty
Role: E-commerce Systems & Marketing Automation Specialist
Overview
A luxury skincare platform optimized for revenue via funnel engineering and advanced automation.
Key Contributions:
AI Sales Integration: Configured Zipchat AI for 24/7 personalized skincare advice and higher engagement.
Marketing Automation: Developed Klaviyo email flows and targeted campaigns to boost retention.
Revenue Engineering: Built automatic discount structures in Shopify to cut cart abandonment.
Front-end UI/UX: Tailored landing page banners and layouts for a high-conversion visual journey.
The Result
AI-driven search and automated flows significantly increased total store revenue and user personalization.
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Posted Feb 14, 2026
Project: Aretha Natural Beauty Role: E-commerce Systems & Marketing Automation Specialist Overview A luxury skincare platform optimized for revenue via funne...
