BESV's E-commerce Transformation: Accelerating Towards Success

BESV designs and manufactures high-quality electric bicycles and accessories with advanced technology, cutting-edge design, and a superior user experience.

We crafted BESV's creative direction, UX approach, and user flows for their e-commerce website, with a particular focus on customer onboarding for first-time users. Through this transformative effort, they can unlock promising potential and harness innovative ideas for future success online. By implementing effective onboarding strategies, BESV aims to provide a seamless and user-friendly experience to new customers, ensuring they quickly understand how to navigate and make the most of their online shopping journey.

BESV's website currently lacks a feature that allows customers to purchase their products online. The only way to purchase a product is by using the "Where to Buy" page, which provides a store locator with third-party distributors marked on a Google Map. This long and arduous process is likely to reduce conversion rates as customers have to navigate away from the BESV website.

To establish a cohesive brand identity, BESV should create its own e-commerce website. This approach ensures that the brand's unique aesthetic and messaging remains intact, as opposed to relying on third-party websites that may have their own branding. By having an exclusive online store, BESV can provide customers with a visually consistent, immersive, and engaging experience that aligns with its brand image. This not only strengthens brand recognition but also instills a sense of trust and loyalty among customers.