Sun & Sand Sports implemented a rebranding and omnichannel initiative, revolutionizing the e-commerce experience

Goodie is an app that helps you get the most out of your weekend and holiday trips. The app platform involves a subscription service.

Marketplace aims to revolutionize the fragmented shopping market in Saudi Arabia.

We crafted BESV's UX approach, and user flows for their e-commerce website, with a particular focus on customer onboarding for first-time users

In this design exercise, I primarily worked with the iOS app screens—trying to incorporate their new product feature into the whole product ecosystem.

Redesigning AirAsia website's booking journey for travellers. Their aim is to make it highly usable, engaging and easy to maneuver.