INSTITUTE OF DISTANCE LEARNING AND CONTINUING
EDUCATION
MARKETING DEPARTMENT
MANAGEMENT
DIPLOMA IN PUBLIC RELATIONS
INDUSTRIAL ATTACHMENT REPORT
AT
ANGELIC TELEVISION
PRESENTED BY:
AGYEI NANCY CELESTINA
INDEX NUMBER: 052220710007
TABLE OF CONTENTS PAGE
ACKNOWLEDGEMENT 3
DEDICATION 3
INTRODUCTION …………………………………………………………………………….5
CHAPTER 1
1.1. About the company…………………………………………………………………………...7
1.2. Vision Statement ……………………………………………. ……………………………...8
1.3. Mission Statement………………………………………......……………..…………………8
1.4. Core Values …………………………………........................................................................ 9
CHAPTER 2
2.0 Host Attachment Department and Evaluation of the Attachment Period ……..……………..9
2.1 Description of Work done by Intern...………………………………,,,,,,……………………9
CHAPTER 3
3.0 My Contribution to the Organization ………………………………………………………. 13
3.1. Challenges ...…………….…………………………………………………………………..13
3.2. Skills Acquired ...…………….……………………………………………………………...13
3.3. Comments ..………….……………………………………………………………………...14
3.4. Observation ......……….…………………………………………………………………….14
CHAPTER 4
4.0. Recommendation……………………………..…………………………………………….16
4.1 Conclusion…..………………………………………………………………………………16
CHAPTER 5
5.0 Pictures………………………………………………………………………………………16
REFERENCES ………………………………………………………….......…………………..17
ACKNOWLEDGEMENT
I would like to say a big thank you to the almighty God for helping make this industrial attachment a success. It was by his glory and guidance that I found the strength to complete this task. I am also very much grateful to the chancellor of Kumasi Technical University, the Dean of students, the Head of Marketing Department, and all the officers of the Marketing Department for providing me with the opportunity of a lifetime by putting me in the field for a practical training on my course of study to that I say thank you and God bless you all. Again, great appreciation goes to the management and employees of Angelic Television who made my attachment a smooth and enjoyable experience.
Finally, to everyone who was involved in the journey, directly and indirectly I want to say thank you for being the inspiration and foundation of my success.
.
DEDICATION
I hereby dedicate this attachment report to myself and my family who gave me words of wisdom and encouragement throughout the experience. Thank you for the love,support and your kind words,it meant the world to me.
INTRODUCTION
The Diploma in Public Relations as a Tertiary program was introduced by the Institute Of Distance Learning on the Kumasi Technical University campus as an avenue to develop and further enable students acquire practical training, knowledge and skills to help them navigate the challenges of the new workforce.
It is as a result of this initiative that all Technical University students from all faculties are required to practically undergo industrial attachment training, after which it is required for every student to submit a written report to the school Authority to serve as a substantiating material for the industrial attachment.
It is also a NABPTEX Accreditation requirement for the Award of a Diploma Certificate, that students from all educational fields undergo practical training to help acquaint themselves with the prevailing economic and technological trends.
As part of the goals and objectives of the Technical University to achieve excellence and promote the country’s industrialization program through relevant research consultancy and linkage programmers for social and economic development in the region and country as a whole. To achieve this vision, the students are allowed undergo industrial training to develop them at the organizations in the country, to meet one of the requirements of The Diploma In Public Relations course.
This gives one the opportunity to gain technical know-how on the job in the chosen profession in addition to the academic knowledge at school.
In this respect, this report is essential for grading and it is due to this that the attachment report has been filed to Kumasi Technical University, Institute of distance learning and continuing education, Marketing Department.
CHAPTER ONE
BRIEF HISTORY ABOUT THE COMPANY
Angelic Television in its inception came out under the name ‘Rainbow Television’ in the early months of 2016. It quickly gained popularity in the Abrepo community due the station’s entertaining programs and educational content. After a few years under the name ‘Rainbow Television’ the network decided to rebrand in hopes of expanding its horizons and reaching new audiences. So in the year 2021 the Angelic Television Channel was born since then the network has launched programs like ‘Ama Ghana’, ‘Angelic Live Worship’, ‘Angelic Street Dance’ and many others which has positively impacted the Abrepo community and its environs.
1.2 VISION STATEMENT
It is the goal of the Angelic TV Network to become one of the most vibrant and successful media houses in the country.
1.3. MISSION STATEMENT
Angelic Television exists to provide entertainment and education to Ghana as a whole through innovative television programs and cut throat journalism to help improve the country and its economy.
1.4. CORE VALUES
The Angelic Television Network’s core is a big part of the company’s success story. They directly affect how the network relates to its employees and audiences.. The core values which support the vision, shape the culture, and reflect the value of the network are:
• Ethical Journalism
• Teamwork
• Commitment
• Honesty
• Originality
• Professionalism
• Respect
CHAPTER TWO
2.0. HOST ATTACHMENT DEPARTMENT AND EVALUATION OF THE
ATTACHMENT PERIOD.
I started my work at Angelic Television on the 22nd August, 2023 at exactly 8:00 am. Upon arrival I was introduced to the management team of the company which was formed by Mr Bismark Oppong, Programs Manager and Mr Daniel Ampah, Events and Marketing Manager. I was formally assigned to the events and marketing department since it correlated directly with my fields of study. After this I underwent a full week’s orientation process where I was introduced to each department and educated on their respective roles and responsibilities.
At the office I worked with the events and marketing department but aided in other departments when the need arose. Some of the work I was assigned to do was;
Content Creation
Customer Service
Program Productions and Events Organization.
Hosting
2.1. DESCRIPTION OF WORK DONE
On most days my work consisted of welcoming clients and employees to the office. I was assigned the job of signing in and out every person in the vicinity and making sure every client was attended to. I also performed tasks like writing official letters,taking down meetings minutes,aiding in television show production etc. On other occasions I also went on the television channel as a co-host or panel to some programs like ‘Ama Ghana’ and ‘Angelic Street Dance’ just to mention a few.
CHAPTER THREE
3.0. MY CONTRIBUTION TO THE ORGANIZATION
I believe my contribution to the company was very crucial because I helped in the running of the day to day activities of the organization. I sat in many company meetings and contributed immensely to projects that could help the organization garner more attention and revenue.
3.1. CHALLENGES
During this exercise, the few challenges I faced were that of monetary issues. Due to constantly having to commute by car everyday to work and back started to pose problems especially in the rainy season when bus drivers and their conductors hiked up the prices of bus fares by going shorter distances and charging for different stops in the same area.
3.2. SKILLS ACQUIRED
During the attachment period I acquired a few practical skills and techniques. First and foremost I honed in on my skills on customer relations and service through constant communication and contact with clients and company employees. I also learnt about what goes into the production of television programs by helping in the production process and development of said shows. Lastly I extended my knowledge in public relations by going on national television and advertising company shows through interviews and acting as a panel on numerous television shows.
3.3. COMMENTS
Overall I enjoyed the industrial attachment process. It was an educational and practical experience and I believe the experience and skills I obtained will help push me further in my field of study.
3.4. OBSERVATION
One of my first observations was the willingness of the employees of the company to accept me into their midst. They welcomed me with open arms and eagerly took me under their wings to assist in my acquisition of practical knowledge and skills. Also employees went along well with each other , there were seldom any misunderstandings or quarrels and I was highly impressed with their ability to work together as a team.
CHAPTER FOUR
4.0 RECOMMENDATION
I would like to recommend that students in deprived areas who will be undertaking their attachment in urban areas should be supported financially to help them fund for their transportation .
Moreover, the school has done goodwork by seeing us through this exercise by providing supervisors to monitor our efforts. This has improved our practical aspect of work and made us ready for the future.
4.1. CONCLUSION
Throughout the industrial attachment process I learned a whole lot of new things which I wouldn’t have known about otherwise.I have gotten to know the inner workings of a media house and the responsibilities and roles of the departments and people involved. I now therefore know the responsibilities and duties of a member of the workforce and I strongly believe I will deliver when out in the workforce.
