I built this follow-up workflow

I built this follow-up workflow in GoHighLevel for a holistic health practice running cold outreach. When a lead gets called, the workflow captures the call outcome and runs a condition check for opt-in status and blacklist before anything sends.

My approach: a 3-day email + SMS sequence with timed branches, one touch per day. Day 1 opens the conversation, Day 2 delivers value, Day 3 closes with a booking link. I added blacklist handling so opted-out contacts never receive another message, which keeps the practice compliant and the sender reputation clean.

The result: every called lead gets a consistent, no-touch follow-up cadence, so the practice stays top-of-mind without any manual work from the team.